Transforming Technical Excellence into Global Brand Power

At the TMBA (Taiwan Machine Tool & Accessory Builders' Association) achievement sharing session for the "Digital Marketing Mentorship Program" (organized by the International Trade Administration (TITA) and PMC), Takisawa Tech shared how we transform our high-end technical energy into international brand resonance.

This program has not only opened a new chapter in our marketing strategy but also validated a successful "Dual-Track Integration" formula.

Two Core Breakthroughs:

1. Content Elevation: The Power of Professional Video Collaborating with the GEWAY creative team, we produced in-depth videos showcasing Takisawa’s pride—the LA/LB/LC smart manufacturing lines. These were strategically deployed on YouTube across key markets, including India, Indonesia, and the United States.

• The Results: In just 14 days, we surpassed 600,000 impressions and achieved a high-retention view-through rate of over 50%. This proves that high-quality content effectively captures the attention of the next generation of potential customers.

2. Talent Empowerment: Generative AI Integration Through "Advanced Generative AI Courses," we rapidly translated AI skills into operational efficiency across departments. For instance, our after-sales service team established an AI Knowledge Base, significantly reducing the time required to troubleshoot machine alarms. This has resulted in a quantum leap in internal productivity.

A Sincere Note of Gratitude

We would like to express our deepest gratitude to the International Trade Administration (Ministry of Economic Affairs), PMC, and TMBA. Thank you for your vision in spearheading this program, which has injected digital marketing momentum and global competitiveness into the machine tool industry.

A Call to Our Industry Peers

Digital marketing transformation is no longer an "option"—it is a matter of survival. Let us leverage intelligent marketing together to elevate the influence of Taiwan’s machine tool industry on the world stage!
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